OBJECTIVE: Create a retail display system that supports the "salon-quality" equity of the brand, yet economic and flexible for utilization across product lines and retailers.

SEMI-PERMANENT ENDCAP: Once again, we partnered with P&G's production vendors, to leverage their capabilities in developing this endcap (left) using plastics, acrylics, and metal to produce a display that would stand up to long time use. This solution was designed to be in-store 3 months in Canadian retailers, but in most instances remained in store for at least 6 months.

FLOORSTANDS: The center solution is a corrugate and vacuum-formed pre-packed display that was designed to assemble quickly and easily. The plastic and metal semi-permanent solution at right arrived at retailers pre-packed and was designed to withstand extended use and re-merchandising.