OBJECTIVE: Develop a promotion to help leverage Snickers' new sponsorship of Monday Night Football.

We took full opportunity to utilize the weekly TV communication to build a promotion that had direct interest for the participant and built the brand personality of Snickers. Each week, consumers were to pick online that Monday night's "Hungriest Player," the one who most exemplified Snicker's attributes. If the consumer chose the player announced on ABC Monday Night Football, he would have a chance for Superbowl tickets.