OBJECTIVE: Develop program to interest and reward kids, support Kellogg's sales, and develop unique theme for each product line.

We developed a relationship with Pokemon, a property that was at the time the leading property with kids 5-12. A sweeps promotion was developed for Froot Loops, the lead brand, and a series of Pokemon whizzers were developed as in-box prizes for the remainder of cereal brands. A special limited-edition Pokemon cereal was produced, and product specific adaptations were made to both Pop Tarts and Eggo's to support program.